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Ep 122: Inside the DSA: Strategy, Storytelling and What’s Next

In this episode of the Direct Approach Podcast, Wayne Moorehead sits down with with Dave Grimaldi, CEO of the Direct Selling Association, for a candid conversation about what’s working, what’s changing and what’s at stake.

Grimaldi shares how his background in government, media and tech has shaped a fresh approach to DSA leadership—and why now is the moment to tell a better story about the channel. From rebuilding trust and reputation to organizing grassroots advocates, this episode offers an unfiltered look at the policy landscape in Washington and how the DSA is evolving its strategy.

In this episode, you will:

  • Hear Why the Time for Alignment Is Now
  • Understand Why Advocacy Is Personal and Urgent
  • Learn How the DSA Is Rebuilding Industry Trust Through Storytelling
  • Discover What’s Happening in Washington—and What’s Coming
  • Explore the Power of Grassroots Action and Collective Messaging

Listen or watch this podcast below.